Everyone has some form of social media account these days, from Facebook to Twitter and Snapchat to Instagram, there is a platform for every taste and every body. This is why it is so important to ask yourself if your business could access one of these platforms for a marketing boost.
Not every social media platform will suit all industries – for example, one who might do well on Facebook might not do so well on Pinterest or Instagram, purely because the target demographic do not use that platform so readily, or because your business simply wouldn’t translate so well into that format.
When we think about social media, we should consider the absolutely vast numbers of people these platforms could potentially open our business up to. Facebook alone has well over a billion registered users worldwide – imagine if you could show your wares to this number of people!