SEO is a highly powerful tool for small businesses to harness the wealth of opportunities offered online. SEO stands for Search Engine Optimisation, and allows your site to be ranked for certain keywords related to your business. Let’s say you own a car repair garage in Birmingham, and you want to get your website seeing more visitors. SEO allows you to target keywords for your site, such as “car repair Birmingham”, “auto repairs near Birmingham” etc which Google will then rank according to a number of factors, all influenced by their search algorithm.
Google use a highly complex algorithm in order to rank websites, looking into several factors such as backlinks to your website, the heading and descriptions used on the site and content quality. SEO experts can help you to make the necessary improvements to your site in order to reap the benefits of SEO.