Category: Digital Marketing

What is PPC and Why Should I Use It?

PPC stands for Pay Per Click, and is a paid advertising service run by the mighty Google.  It allows businesses to effectively “bid” for advertising space for thier website using keywords, similar to those used in organic SEO. The benefit of PPC campaigns is that they get your website right to the top of search […]

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Creating Good Web Content

When you have a website, it is important that you regularly update the content; be that different stock if it is a shop, or blog posts/articles if you are a general website.  These send signals to Google and other search engines that your website is functioning and active, which is good from an SEO point […]

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Social Media as a Way to Increase Your Business Potential

Everyone has some form of social media account these days, from Facebook to Twitter and Snapchat to Instagram, there is a platform for every taste and every body.  This is why it is so important to ask yourself if your business could access one of these platforms for a marketing boost. Not every social media […]

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