Category: Digital Marketing

What is PPC and Why Should I Use It?

PPC stands for Pay Per Click, and is a paid advertising service run by the mighty Google.  It allows businesses to effectively “bid” for advertising space for thier website using keywords, similar to those used in organic SEO. The benefit of PPC campaigns is that they get your website right to the top of search […]

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Creating Good Web Content

When you have a website, it is important that you regularly update the content; be that different stock if it is a shop, or blog posts/articles if you are a general website.  These send signals to Google and other search engines that your website is functioning and active, which is good from an SEO point […]

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